Home

billboard-drinkable-water1

This idea from Peru really made us sit up. It’s a story of how the needs of UTEC University in Lima and its local community converged so brilliantly. The university needed to sell itself to students and wanted to showcase its engineering prowess. Meanwhile, the local community struggled to get enough drinking water. After all, this is a part of the world where rainfall is virtually zero. The answers to everything came in the shape of UTEC’s advertising billboard. A billboard that sucked in the 98% atmospheric humidity and converted it to drinking water. Thousands of litres of it. A billboard that proudly displays the message ‘We will continue changing the world through engineering.’

If you ever want some inspiration into how you can really bring your brand to life, to demonstrate what you are really good at, and how you can make a difference, then watch this. Click on the image below for the case study from the agency behind it all, Mayo DRAFTFCB – The video says it all.

FirefoxScreenSnapz010 copy 2

To learn more about how it all works, take a look at Techland. We are told that applications for engineering courses increased significantly in 2013. Peru will soon have more engineers to change the world.

You can now stay ahead and follow this blog to receive the latest posts immediately by email. Simply scroll down a little and click on ‘follow this blog’.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s